Tuesday 27 March 2012

Publicity Material for FRAMEWORK Showcase Event

I was appointed the role of Head of Press and Publicity for my graduate showcase event, FrameWork. My duties included producing publicity material including all the press releases and any texts on the flyers and posters, liaising with staff on behalf of the group, and overseeing the production and design of the material. I also instigated a dialogue between our department and UCLAN's Fundraising and Development department in order for us to donate a percentage of our profits to the Harris Bursary Fund for disadvantaged students, in exchange for their support in contacting the local press in order to get as much coverage for the event as possible. I also took an active role in the promotion of the event at a grass-roots level by flyering on the streets of Preston before the event. 

Here are some examples of the texts I created. 

1a.
Pulling an all-nighter
Pulling your hair out
That “Eureka!” moment
That creative flash
That lightening strike in your head
Hours of research or
A moment’s inspiration
From a seed in your mind’s eye
A drunken epiphany
A five-hour conversation
An argument we’re glad we started
A challenge to ourselves
An idea scribbled on the back of a napkin
A dream we had that scared us
A joke we misheard
An early morning and a late night
A rush of endorphins
All our love
All our hate
This is everything we’ve been through in the last three years and you’ve shared it with us.

1b.

A moment’s inspiration, hours of research
A lightening storm in our heads
A five-hour conversation
A drunken epiphany
An argument we’re glad we started
A rush of endorphins
Pulling an all-nighter
Pulling your hair out
This is everything that’s happened in the last three years. How much of it has happened to you?

2a.

Three years
Eighteen modules
9215 pounds sterling
3285 cups of coffee
540 hours of research
720 hours of rehearsal
183 sleepless nights
382 of the best nights out of your life
208 hangovers
11 “Eureka” moments
5 tearful phonecalls home
351 early mornings
485 late nights
4 theatre makers
3 musicians
3 live artists
2 photographers
200 guests
1 venue
1 night

2b.

3285 cups of coffee
183 sleepless nights
213 hours on the bus
308 hours of research
19 brick walls
11 eureka moments
4 tearful phonecalls
351 early mornings
482 late nights
12 emerging artists
4 established artists
32 blackouts
200 guests
400 hands clapping
1 venue
1 night
FRAMEWORK

3a.

You will be received and attended to dazzling girls and strapping boys, and plied with delectable delicacies and the accompanying nectar of your choice, before being bedazzled by a heady concoction of the most electrifying theatre, live art, and music from the North-West’s hottest cultural hub.

4a.

CALL THE CIRCUS AND SEE IF IT’S MISSING SOME FUN.

4b.

EVERYTHING YOU’VE EVER WANTED FROM A NIGHT OUT AND MORE.


4c.

THINGS WE GOT:

-          a heady plethora of theatre, live art and music from the North-West’s hottest cultural hub.

THINGS WE DON’T GOT:

-          free money and strippers. Sorry.

5.

We all exist within a specific framework. Our occupation, social groups, even our route home is part of the fabric of our everyday lives. We are also all part of the same wider framework – if not geographically, then culturally. This has been an exciting time.

2006:
  • The rise of FaceBook
  • Terrorism Act made law
  • Take That come back

2007:

  • Wettest June on record in UK causes extensive flooding in Sheffield and South Yorkshire
  • Gordon Brown elected leader of Labour Party
  • The smoking ban comes into effect in the UK


2008:

  • Earthquake measuring 5.2 on the Richter scale hits North West
  • The price of petroleum rises to $100 per barrel
  • The death of Heath Ledger

2009:

  • The inauguration of President Barrack Obama
  • Matt Smith is set to become youngest actor ever to play Dr Who
  • The Office of National Statistics announce that the United Kingdom's economy is officially in recession for the first time since 1991

We make work which reflects who we are, and by extension, who you are. What has got you through the last three years?

Michelle – YouTube, 53, Jaffa Cakes

Rachel – Horses, Twilight, red

Laura – Dior Addict, Chinese food, Wedding

Harry – Vic and Bob, my guitar, Bovril

Kim – Summer Heights High, crisps, post-it notes

Jenni – my sewing machine, MAC make up, the We Will Rock You soundtrack,

Keily – Beyonce, Cocoa Butter, false eyelashes

Natalie – Manchester, Subway sandwiches, central heating

Andrew – Sex and the City, my cineworld card, various skinny ties

Delicia – Galaxy, Nick Smith, full fat coke

Aimee – my car, Jim Henson’s puppets, sash windows,

Kesh – Scrubber, the gym, good food.

Lisa –  McFly, trampolines, Yorkie bars
                                                               
Arran – Louis Vuitton, The Comeback TV series, Phoebe my car

Donna  - Carrie Bradshaw, Boyzone reunion, our baby

Louise – Jared Leto, Tea, hope






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